
From your studio to the stages of the world art scene.
The Artist’s Journey
The journey that transforms passion into success.
An exclusive project, created by PitturiAmo, that guides you from discovering your value to the recognition as an established and successful artist.
A mentoring journey that will guide you to unleash the full potential of your art, making it shine on stages you never imagined.
From talent to fame
The Artist’s Journey is the path that takes you from your first creative intuitions to the places every artist dreams of reaching: from MoMA to the Louvre, from the Venice Biennale to Art Basel, from Tate Modern to the Guggenheim.
A path that combines training, visibility, and concrete opportunities, to transform your art into a name that matters on the international scene.

A journey in 3 stages
- PHASE 1 -Production and Refinement of Works; Training and Exchange; Promotion and Visibility; Evaluation and Feedback; Networking and Relationship Building; Review and Realignment of the Path.
- PHASE 2 – New Creation; Challenge; Research; Illumination
- PHASE 3 – Consolidation; Expansion; Positioning; Monetization
The path that has opened the doors of success to numerous artists, transforming their ambitions into reality..
Do you want to be part of the journey too?
Participation Fee
€100.00/year
Offer
(50% discount)
€50.00/year
(only for the first 15 admitted artists)
PitturiAmo’s art consultants will support you throughout your journey, providing guidance, clear directions, advice, and valuable contacts.
Every month you can join an online group meeting to better understand which steps to take.
If you have difficulty filling out the registration form contact our editorial staff and we will help you!
N.B. If you have trouble uploading the image, you can complete the form and email the image later. Instructions on how to do this will be provided on the next page
What is truly The Artist’s Journey
The Artist’s Journey is a mentoring path designed to support you throughout your entire annual artistic activity. It is not a simple service, nor a standard product. It is a shared journey, built around you, to help you bring out your potential, gain visibility, and make your art a recognizable and sought-after presence in the contemporary art world.
PitturiAmo’s consultants will be by your side at every stage: they will listen to you, guide you, and provide tools, strategies, and practical advice. They will help you define your path, improve your communication, and choose the right opportunities for you.
But there is a fundamental point: they cannot do the work for you.
The Artist’s Journey is a bit like a tennis champion’s training. The coach can build the strategy, train the technique, and prepare the mind, but .
And that’s where you have to give it your all.
The consultants prepare you to win, but the victory belongs only to you.
Those who join the Artist’s Journey don’t look for shortcuts: they seek awareness, direction, and real results.
This journey is not for those who want to “try,” but for those who are ready to invest in themselves and truly take the next step.
If you have talent, passion, and the desire to challenge yourself this is your moment.
We push your art to the fullest of its potential.

Who is the Artist’s Journey aimed at?
The Artist’s Journey is designed for all artists who want to transform their talent into a real success project. It is a path for those who no longer want to stay in the shadows but feel the need to showcase their art, reach a wider audience, and build a solid and recognized career.
It is the right project for you if:
- You are an emerging artist and want to understand where to start to make your work known to the world..
- You are a self-taught or amateur artist but dream of exhibiting in galleries, participating in exhibitions, and selling your works.
- You are already an established artist, but you feel the need to renew your image, open up to the international market, or communicate more effectively.
- You are stuck in a standstill, full of talent but without a clear direction on how to turn it into concrete results.
- You need practical tools, marketing strategies, and professional consulting to truly grow in the world of contemporary art.
This journey guides you from talent to success, through clear steps, concrete tools, educational meetings, and real opportunities. It doesn’t matter where you start: what counts is your willingness to begin the journey.
If you believe in your art, it’s time to let it travel.
“Every artist carries with them a world that longs to be told.
This journey is yours: full of discoveries, challenges, and achievements.
You are not alone: we will walk together, step by step, to turn your talent into recognition, your passion into a future, and your dream into reality.
Because art is not just creation: it is courage, vision, and sharing.
And every journey deserves to go far.”
Start today and secure the discounted rate
Request more information from our consultants

Do you want more information? Chat with one of our consultants via WhatsApp. Send a message now and we will get back to you as soon as possible
Choose your PitturiAmo consultant
ANNA
DESPOINA
MONIA
ROSSELLA
VALENTINA
VIVIANA
Anna Soricaro - Critic, Expert, Gallerist
Despoina Tsormpatzidou - Critic, Consultant
Monia Scarantino - Consultant
Rossella Antonucci - Critic, Consultant
Valentina Abbate - Critic, Consultant

The Artist’s Journey: our Art Klondike
There is an imaginary place, a river that flows silently, where nuggets of talent are hidden. They don’t sparkle immediately, nor catch the passerby’s eye, but those who know how to look beyond the sand can recognize their value.
In the Art Klondike, PitturiAmo is like Scrooge McDuck in the time of his greatest adventure: a tireless seeker, digging, filtering, and sifting in search of what shines. It’s not about luck, but about method, dedication, and a clear vision: finding those hidden talents and bringing them to light.
And you, artist, are that nugget. You may feel small, rough, lost among millions of other grains of sand. But we see your potential.
And here begins the Artist’s Journey: our unique path that transforms a nugget into a precious jewel.
Like Scrooge with his sieve, we start with the discovery phase: we identify you, welcome you into our creative river, and help you understand who you really are as an artist and where you can go. Then the real work begins: the nugget is cleaned, polished, and shaped. Through concrete tools, training, events, and visibility, we guide you step by step.
Being gold is not enough to shine: you need a craftsman who knows how to transform raw material into a masterpiece. And that’s what we do: phase by phase, we guide you through a growth process that doesn’t stop at recognition, but prepares you to truly shine, like a gold ring that captures the light of every spotlight.
Every step of this journey is like a hammer blow on the anvil: necessary, sometimes exhausting, but essential to shape your artistic destiny. There are no shortcuts, no magic: there is work, method, and vision. And in the end, what was just a nugget hidden in a bed of sand becomes a unique jewel, ready to shine before the world.
his is the Artist’s Journey: an adventure that starts with discovery and reaches consecration, where your talent is not just a hidden treasure, but becomes the symbol of your true artistic identity.
Phase 1 – The Sieve
(The Discovery)
Like Scrooge in the Klondike dipping his sieve into the river, this is the phase where PitturiAmo finds the nugget, separating it from the sand. The artist is identified, welcomed, and helped to become aware of their own value.
Objective: to bring out the raw talent.
Growth and Foundations
Bring your works to life, refine your technique, find your artistic voice. Here you begin to build your creative world, learning to tell its story and to show it to the right people. A continuous cycle of production, training, visibility, and connections that makes you more confident and recognizable every day.
Phase 2 – The Forge
(The Transformation)
Once the nugget is found, the work begins: Scrooge has the raw gold polished and crafted to give it shape. Here the artist goes through a process of growth, made up of training, tools, and concrete actions to develop their potential.
Objective: to shape and strengthen the talent.
Expansion and Recognition
It’s time to raise the bar.È il momento di alzare l’asticella. You create a new cycle of works, face high-level challenges, travel to discover new inspirations, and clearly define your artistic identity. Every step brings you before galleries, curators, and collectors who can open the right doors for you.
Phase 3 – The Treasure
(The Consecration)
The gold, now transformed, becomes a precious ring, a jewel ready to be shown. The artist achieves visibility, finding space to shine in events, exhibitions, and prestigious channels.
Objective: to make the artist shine in the “treasure chest” of art, ready to be recognized and appreciated by the audience.
Leadership and Sustainable Success
Transform your art into a solid brand and a profitable business. You consolidate your reputation, expand into international markets, enter the most prestigious contexts, and monetize your talent with targeted strategies. This is where you become a reference point in the art world.
A rare recognition, reserved for those who reach the next level.
At the end of each phase, you will receive an official and exclusive certificate, issued only to artists who have successfully completed the program, as proof of the level achieved and recognized as a symbol of excellence in our international network.
Join the community of selected artists who are already transforming their careers.
The journey that opened the world to me
From silence to my first international sale
Discover the Monthly Webinars of “The Artist’s Journey”
A unique, free opportunity reserved for all subscribers.
Every month, PitturiAmo invites you to join an online group meeting designed to tackle together the most common and important challenges of an artistic career. A moment of direct interaction with experts and other artists, to receive practical advice, clarify doubts, and find actionable solutions that can truly make a difference.
During our webinars, we will discuss key topics for your growth:
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How to create an effective portfolio that immediately captures attention;
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How to write an engaging artist statement that best conveys your identity;
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How to present yourself to galleries in a professional and convincing way;
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How to handle an overseas shipment without risks or unexpected issues;
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How to set the selling price of your artworks with confidence and sound judgment;
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…and many other topics selected based on the real needs of the artists of The Artist’s Journey.
Opportunities for growth, experience sharing, and networking, allowing you to build, step by step, a stronger and more recognized artistic career.
📅 One appointment per month
💻 Online and free
🎯 Targeted and immediately useful content
Don’t miss a single webinar: each session could give you the idea or strategy that will transform your artistic journey.
Take the first step today toward the career you dream of.
From the Wall to the Gallery
I learned to give value to my work

Doubts?
Read the answers to frequently asked questions!
What is "The Artist's Journey"?
It is a year-long mentorship program created by PitturiAmo to help artists grow professionally, gain visibility, and build a career in the art world. A journey of practical support, guidance, and real opportunities.
Who will guide me during the journey?
You will be supported by PitturiAmo’s art consultants: experts in communication, art critics, curators, and cultural marketing professionals who will guide you step by step in your growth journey.
Will you do the work for me?
No. Just as a coach trains an athlete, we provide you with tools, strategies, and support, but you are the artist. You create, you take action. The results are yours to achieve. We are by your side, not in your place.
Is it also suitable for those who are not a “famous” artist?
Absolutely yes. The Artist’s Journey is designed for both emerging artists and those already established. It doesn’t matter where you are in your journey: what counts is the willingness to grow.
How long does it take?
It is a year-long program, but each artist can adjust the timing and methods according to their availability. You will be guided through key stages, but you are never alone and can rely on our support at every step.
Does the program include exhibitions and events?
Yes. The Artist’s Journey offers concrete exhibition opportunities in Italy and abroad, selected according to your artistic profile. But not only that: it includes training, mentoring, networking, and promotion.
What happens if I have doubts or get stuck along the way?
It’s part of the journey! In these moments, you will have the direct support of our consultants, ready to help you overcome obstacles, doubts, and standstills. You are never left alone.
Is The Artist's Journey a course?
No, it’s much more. It is a personalized mentorship program, with training sessions as well as individual consultations, opportunities for discussion, presence in art spaces, and a network of contacts built around you.
Are there any costs to bear during the program?
Yes. The initial enrollment fee is used to select and welcome artists into the project, but any subsequent events, exhibitions, or services will be at the artist’s expense. In any case, no service or event is mandatory: you will always be free to choose whether to participate or not.
If I participate, am I obliged to purchase all the services offered?
Absolutely not. The Artist’s Journey is a flexible and free program, designed to enhance your art and provide you with practical tools. Every event or service is optional: you can choose what is most useful for you at each stage. Our role is to offer you real opportunities, not obligations.
Can I take part in events organized by other institutions or galleries?
Yes. You are free to also take part in events organized by other organizations. However, we strongly recommend taking part in the initiatives organized by PitturiAmo, as they are designed in continuity with your journey and integrated with strategies for visibility and growth.
How does the step-by-step program work?
The Artist’s Journey is structured in three evolutionary phases, each with increasing and higher-quality objectives. To access the next phase, it will be necessary to achieve objective (not subjective) goals, measurable based on concrete results such as participation, publications, sales, and visibility.
Who decides if I move on to the next phase?
Advancement to the next phases occurs only if you achieve the expected objective milestones. PitturiAmo’s consultants monitor your journey with you, evaluate the results achieved, and, if necessary, provide additional support to fill any gaps. Nothing is left to chance or personal judgment.
Does PitturiAmo also work with external collaborators?
Yes. To offer you the most complete journey possible, PitturiAmo also relies on carefully selected external professionals who contribute specific skills: critics, curators, gallery owners, marketing experts, photographers, and copywriters. Everyone is chosen to help you achieve tangible results.
Is the program personalized?
Yes. Even though the structure is common to all, each Journey is unique, shaped according to your identity, goals, and resources. Our consultants will help you build a personalized plan, guiding you step by step, without pressure.
Every artist has a journey to undertake.
Our role is to take you far.
Request more information from our consultants
ANNA
DESPOINA
MONIA
ROSSELLA
VALENTINA
VIVIANA
The day I realized I was truly an artist
The right image, the right path

PitturiAmo is a Social Promotion Association (APS) registered in the National Single Register of the Third Sector (RUNTS), established by the Italian Ministry of Labour to ensure seriousness and transparency in non-profit organizations. Registration with RUNTS gives artists and our partners the certainty of collaborating with a nationally recognized organization, with clear ethical and social goals.
PitturiAmo® numbers

Painters in promotion

Paintings on display
Nino Argentati

Nino Argentati, designed and created PitturiAmo. He created his first web page in 1995 . Since then he has curated countless online projects for companies, specializing in search engine optimization and creating online advertising campaigns.
Thanks to PitturiAmo he has helped thousands of artists to sell their works both online and through gallery shows, fairs, shows and competitions.
He organizes exhibitions, awards and competitions for national and international artists, in Italy and abroad.
There are more than 19,000 artists members of the PitturiAmo Network, exhibiting more than 218,000 works of art online.
With these numbers and an average of about 3500 visitors a day, PitturiAmo has become the largest art gallery on the Italian web.







Nino Argentati during some of the many events organized by PitturiAmo. From top left with: Vittorio Sgarbi and Sandro Serradifalco at the Premio Maestri in Milan, with Maria Grazia Todaro at the Art 3F fair in Alta Savoia, with Philippe Daverio, at the Vittorio Sgarbi Award, with Sandro Serradifalco at the Normanni Award, with Mario Salvo and Francesca Reger at the Raffaello Sanzio Award in Via Margutta, Rome, with Daniele Radini Tedeschi, Anna Soricaro, and Stefania Pieralice at the Artist of Europe 24 Award.
PitturiAmo has already helped many artists to gain greater visibility online, which has resulted in:
- Sale of paintings directly on the portal;
- Sale of paintings by private treaty;
- Win prizes in contests;
- Participation in fairs, exhibitions and various events;
- Exhibitions in group shows in prestigious places;
- Publications in art catalogues;
- Inclusions in the most prestigious art collections.
PitturiAmo is present at major art events together with many internationally renowned artists and critics, such as:
- Vittorio Sgarbi;
- Daniele Radini Tedeschi;
- Anna Soricaro;
- Stefania Pieralice;
- Sandro Serradifalco;
- Philippe Daverio;
- Paolo Levi;
Working together with PitturiAmo are:
- Curators;
- Art critics;
- Gallery owners;
- Journalists;
PitturiAmo is covering a void, created by the Italian state, which does nothing to promote art in the world

From left: Paolo Levi, international critic of art and Nino Argentati, President of PitturiAmo.

PitturiAmo respects the environment
To limit the environmental impact caused by the use of printing paper, inks and transportation, PitturiAmo chooses to minimize the printing and shipping of promotional material. Catalogs, certificates, brochures and everything not strictly necessary for the promotion of events and artists will be distributed exclusively in electronic format.
The Artist’s Journey is a project designed to accompany each creative in their growth journey. We offer tools, opportunities, and connections to transform talent into a career and give your art the space it deserves. Because success is not a solitary goal: it’s a journey built together.
Access the program reserved for those who want to take their art seriously.

Request more information from our consultants
ANNA
DESPOINA
MONIA
ROSSELLA
VALENTINA
VIVIANA
PitturiAmo A.P.S.
Via Filippo Turati, 22 - 93100 Caltanissetta - P.IVA e C.F. 02092300850 - info@pitturiamo.com - REA: CL-119175.Copyright – All contents of this page (texts, images, graphics and layout) are property of PitturiAmo and protected by copyright. It is therefore forbidden to copy, publish, rewrite, market, distribute, even partially. All documents on this site, available free of charge for download, are for personal use only. They can be redistributed, always free and without any illicit or commercial purpose, provided that they are not altered in any form (texts, images, graphics and layout), maintaining clearly PitturiAmo as content holder. Any violation will be prosecuted in accordance with current legislation.